Miracle Ikoawaji · Product Manager

Building products Portrait of Miracle Ikoawajithat move people and metrics.

0 to 1 · Growth · Monetisation · AI

Capabilities

What I bring to the table

Grounded in real product experience, from early-stage discovery to scaled execution.

  • Growth & Monetisation
  • Product Strategy
  • Cross-functional Leadership
  • AI-Assisted Product Dev
  • 0 to 1 Product Building
  • Subscription & Retention
  • PLG (Product-Led Growth)
  • Data & Analytics
  • Experimentation & A/B Testing
  • Lifecycle Optimisation
  • User Research & Discovery
  • Stakeholder Management

My Toolbox

The tools I reach for and how I use them.

Work & Experience

Every role. One vision.

To build products that solve real problems, for real people, at real scale.

  1. May 2024 — Nov 2025

    · London, UK

    Busuu

    Product Manager

    Owned subscription renewals and retention end-to-end. Drove a +12% YoY improvement in renewal performance and ~€700K in revenue impact, cut cancellation completions by 27%, and led 12+ cross-functional stakeholders across engineering, design, CRM, and analytics — partnering with Stripe, Apple, and Google on payment reliability.

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  2. Jan 2023 — Apr 2024

    · London, UK

    Spotify

    Product Manager

    Led the launch of a localised mobile experience across 4 markets, driving 850K+ MAU growth and 27K+ new subscribers. Shipped tools for a live music ops platform managing 100+ events weekly, and owned the sunset and migration of an app used across 70+ markets.

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  3. Oct 2021 — Dec 2022

    · London, UK

    Gamification Nation

    Product Manager

    Led a team of 6 across engineering and design to deliver the MVP of a B2B employee engagement platform for remote and hybrid teams. Translated user research into prioritised features across four core product experiences.

  4. Jul 2021 — Aug 2022

    · London, UK

    GradPrentice

    Product Manager (UX)

    Led research, design, and development of a gamified EdTech platform expanding access to creative tech training. Lifted user engagement by 50% and supported training for 500+ students with mentorship for 30+ learners.

  5. Jul 2020 — Aug 2021

    · Lagos, Nigeria

    Min.ng

    Frontend Developer (React)

    Structured and shipped web experiences with intuitive flows, architected reusable component modules for scalability, and balanced functional requirements with design polish.

  6. Feb 2019 — Jul 2020

    · Rivers, Nigeria

    Led Technology Networks

    Android Developer

    Built robust Android applications in Java, integrated external data sources and APIs, and partnered with cross-functional teams to conceptualise and ship new features.

See what I'm building with AI.

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Testimonials

What it's like to work with me

A few words from people I've built with.

Busuu

Miracle has a great passion for working with products, and teams who build & launch products. working with her, this passion is incredibly infectious! She is an incredibly motivated leader, able to lead her team towards their goals, setting clarity with clear communication, and seeking to resolve blockers with speed. Miracle is incredibly growth focussed, able to drive towards value in a strategic way. She is also able to approach new areas with the same attitude; able to bring about positive change to so many different areas of our business with the same enthusiasm as the last. It has been an absolute pleasure working along side Miracle. Her professionalism, her creativity, the joy she brings to her work is insurmountable

Rebecca Watkin

Rebecca Watkin

Product Leader

December 4, 2025

Busuu

I worked with Miracle for a full year, and she was always a great Product Manager. She communicates clearly, organizes the work very well, and supports the team when we need help. She always brings good energy to the team and makes sure people feel comfortable at work. Her positive attitude helps create a nice and productive environment. She is professional, responsible, and focused on delivering good results. I enjoyed working with her, and I learned a lot from her way of managing projects :D

Borja Galisteo Arenas

Borja Galisteo Arenas

Backend Engineer

November 18, 2025

Busuu

Working with Miracle has been such a pleasure! She has an amazing ability to bring structure and clarity to complex projects, connecting teams across functions and making sure everyone's aligned and moving in the same direction. She gets people on board, keeps energy high, and always brings the team together with her positive spirit. Her approach to change management is both thoughtful and creative, and she's great at thinking outside the box to bring people on board and drive meaningful progress. I've also been really impressed by her knack for explaining complex topics clearly and precisely, especially when defining terminology or scoping tricky problems. Miracle's combination of creativity, empathy, and leadership makes her a true standout. Any team would be lucky to have her!

Antonia Schroderus

Antonia Schroderus

CRM Lead

October 25, 2025

Busuu

Miracle is a true gold standard for PMs. There are too many to list but the three that come to mind: - Your innovative thinking in how to tackle problems, big and small. - Clear and direct communication, and open collaboration, You always bring in the right people early to actually build things together from the ground up to get the best result as a team - And importantly, the warm and kind energy that you bring to the workplace that we all need. It's been such a pleasure working with you and I sincerely hope our paths cross again. Can not recommend Miracle more!

Rebecca Rutherford

Rebecca Rutherford

Lead Product Marketing Manager

October 22, 2025

Busuu

It's been a real pleasure working with Miracle. She's an exceptional Product Manager who approaches every new challenge with determination, resilience, and a strong sense of ownership. Miracle has a great ability to quickly grasp complex problems, understand technical constraints, and work collaboratively with cross-functional teams to deliver impactful MVPs that evolve into outstanding products. She combines strategic thinking with hands-on execution, always finding smart ways to balance user value and business impact. Beyond her day-to-day work, she contributes actively to the product community through the insightful content she creates - a testament to her passion for continuous learning and sharing knowledge. Miracle learns incredibly fast, adapts with ease, and brings both creativity and structure to everything she does. Any company would be fortunate to have her on their team!

Elizabeth Alves

Elizabeth Alves

Product Lead · B2C Growth & Monetisation

October 18, 2025

Spotify

I managed Miracle at Spotify and was impressed by her ability to dive into new domains and make an immediate impact. Miracle was a significant contributor to three important projects, and her colleagues described how organized and thoughtful she was as she aligned stakeholders around common goals. The one thing that stands out the most to me is how quickly Miracle has grown in her confidence and ability to lead. I highly recommend Miracle as a PM and hope I have the chance to work with her again.

Matthew Rizzo

Matthew Rizzo

Product Director

March 7, 2024

Miracle is an excellent and easy going teammate, very easy to communicate and work along-side with. With determination and consistency, she promotes good team coordination and motivation in the team she works in. It was a smooth experience working with her.

Ifeanyi Opara

Ifeanyi Opara

Android Developer at OVO

November 30, 2021

Miracle is an excellent mind and a great team worker, loved working on projects with her as she is very insightful and attentive.

Joshua James

Joshua James

Product Manager · Ex-Product Designer

November 1, 2021