My time at Busuu

Busuu

Product ManagerMay 2024 — November 2025· London, UK

WebiOSAndroid

The impact, in numbers.

+12%

YoY improvement in renewal performance

~€700K

Renewal-related revenue generated in 2025

27%

Reduction in cancellation completions

€44.5K

Reversed cancellation revenue in H2 2025

23%

Increase in free trial adoption

The scope

At Busuu I owned two product areas end-to-end — Activation & Retention and Renewals. I led cross-functional squads of 12+ across Engineering, Design, CRM, and Analytics, delivering consumer-facing features and lifecycle initiatives across web, iOS, and Android. Both squads started with limited infrastructure and no clear strategy — I built both from the ground up.

Life at Busuu

With a Busuu teammate at the London office

Team meeting with remote colleagues on screen

Group photo with the Busuu team in Madrid

Whiteboard session with teammates in the London office

Real work. Real team. Real product.

Activation & Retention

This squad focused on getting users to their first value moment and keeping them there. I shipped multiple consumer-facing features that improved how users experienced the product and deepened their engagement with the learning journey.

Key things I shipped:

A chapter review feature that drove a 23% increase in free trial adoption
A lesson completion screen update that generated 5,300+ new share interactions
A next lesson prompt that delivered a 13% uplift in lesson completion

I also designed the Reactivation Challenge, a personalised in-app and CRM experience targeting lapsed users, built on a behavioural segmentation foundation developed in partnership with data scientists and ML engineers.

Curious about working together?

Whether you're hiring, exploring a fractional engagement, or just want to talk product, I'd love to hear from you.

Get in touch →